Do You Know If Your Social Media is Profitable? [INFOGRAPHIC]

How many hours do you spend on your social media outreach, and how do you translate that into an effect on your bottom line?

If you’re not, you should be—it can be a game-changer for your business and once you figure out what you need to do, it’s easy to integrate the process into your routine. The outline is pretty basic—what’s the cost of your investment and what do you gain from those costs?

Doing that also involves determining your goals. Those goals might be related to values—dollars per customer, for example—or clicks and email growth. Those goals relate to your metrics, such as conversions or leads, which help you derive your success. Tracking those is key, as is converting those metrics into dollar figures and working them into a report that you use to analyze, forecast, and make changes.

Want to get started? Use this graphic to lead you through this vital process.