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February 10, 2016

10 Quick Tips to Leverage Your Content Marketing

10-Quick-Tips-to-Leverage-Your-Content-Marketing_Pinterest

In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable.

So what really is Content Marketing?

According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

So where does Content Marketing fit in your marketing plan? Here are some tips to consider when creating content to achieve your business objectives.

1. Research, Research, Research

Before adding content marketing into your marketing mix, you must first do your research. It is vitally important to research industry related trends to see which content performs the best based on audience engagement. Researching also includes seeing what your competitors are doing and drawing inspiration from them based on what keeps their audience engaged. Be careful not to steal any of your competitors work!

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November 25, 2015

Ask A Pro: Managing Stress As An Entrepreneur w/ Dr. Natalie Moore

Stress!

It’s that dreaded word that has a variety of meanings to many different people but can have such a mighty impact on the way we live our lives. Managing stress is of the utmost importance in this day and age as the effects of stress can be damaging both physically as well as mentally. This is especially true for entrepreneurs who are constantly torn in multiple directions while striving to be successful in their chosen fields. As one myself, I can very much relate.

So I wanted to find out what I could to do to manage my stress and achieve that work-life balance that I so strongly desired. As such I got a chance to sit down and chat with Dr. Natalie Moore, a Registered Psychologist with more than 12  years clinical, teaching and research experience and who also happens to be my cousin :).

Q: I’ve often heard the road to psychology is a long and hard one. What made you decide to choose it as a profession?

A: Yes, psychology is a long and hard road. Within this region, [Barbados] a psychologist  can be registered to practice with a Masters Degree. However, internationally, a Doctorate is needed for the practice of psychology. I chose psychology when I finally became aware of mental health. That is, I realised that many people were living their lives in psychological distress unaware that help was available; that life could be better, less painful.

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September 26, 2014

Go Forth and Tell No One

I came across this quote a while ago while reading a book and it has forever stuck with me – “Go Forth and Tell No One.” But what does it really mean? I can tell you it was probably the best thing I could have found at that point in my life and possibly the best “advice” I have ever seen.

In a nutshell, the quote is referring to the dreams or desires that are borne within your heart. We all have them. Some of us act on those dreams and some of don’t but what the quote is encouraging us to do, is pursue those dreams without explanation.

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