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May 29, 2016

Hotel Marketers: 3 Ways to Implement User Generated Content for Ultimate Success

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In today’s social media driven world, Hotel Marketers are keenly aware that utilizing the right content can make or break their marketing efforts. Simply posting company generated ads is not enough for hotels to get by. Created or curated content needs to be authentic, enticing and have the ability to enhance the guest experience. Here is where user generated content (UGC) enters. As a Digital Marketing Consultant with an interest in Hotel & Tourism Marketing, I have found two articles that speak to the importance of utlizing user generated content within the industry.

 

The first article, titled “Social Media & Hotels | Part 1: Creating a Social Media Highway” by Quinn Cox, focuses on one of the biggest trends in the digital sphere relating to the hotel industry. Cox emphasises that in the past hotels would steer potential customers to their social media assets in order to get likes and followers, however, this tactic didn’t present well for impacting reservations and as a result new strategies involving hosting UGC were born. The article also explains the impact and importance of user generated content (UGC) citing that current research firms estimate that 77% of hotel guests read reviews before booking while social media content from friends or family members are shown to impact 59% of global purchasing decisions.

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February 10, 2016

10 Quick Tips to Leverage Your Content Marketing

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In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience’s attention and makes your brand unforgettable.

So what really is Content Marketing?

According to the Content Marketing Institute, Content Marketing is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

So where does Content Marketing fit in your marketing plan? Here are some tips to consider when creating content to achieve your business objectives.

1. Research, Research, Research

Before adding content marketing into your marketing mix, you must first do your research. It is vitally important to research industry related trends to see which content performs the best based on audience engagement. Researching also includes seeing what your competitors are doing and drawing inspiration from them based on what keeps their audience engaged. Be careful not to steal any of your competitors work!

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November 25, 2015

Ask A Pro: Managing Stress As An Entrepreneur w/ Dr. Natalie Moore

Stress!

It’s that dreaded word that has a variety of meanings to many different people but can have such a mighty impact on the way we live our lives. Managing stress is of the utmost importance in this day and age as the effects of stress can be damaging both physically as well as mentally. This is especially true for entrepreneurs who are constantly torn in multiple directions while striving to be successful in their chosen fields. As one myself, I can very much relate.

So I wanted to find out what I could to do to manage my stress and achieve that work-life balance that I so strongly desired. As such I got a chance to sit down and chat with Dr. Natalie Moore, a Registered Psychologist with more than 12  years clinical, teaching and research experience and who also happens to be my cousin :).

Q: I’ve often heard the road to psychology is a long and hard one. What made you decide to choose it as a profession?

A: Yes, psychology is a long and hard road. Within this region, [Barbados] a psychologist  can be registered to practice with a Masters Degree. However, internationally, a Doctorate is needed for the practice of psychology. I chose psychology when I finally became aware of mental health. That is, I realised that many people were living their lives in psychological distress unaware that help was available; that life could be better, less painful.

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