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December 15, 2016

Meet The Islands – A Meetings & Incentives Company Based in Barbados

The Meetings and Incentives industry boasts an annual spend of $280 billion by companies in the US. We’ll wait while that sinks in. This metric, provided by Meeting Professionals International, shows the tremendous value behind these programs and why companies invest their time, effort and money in creating rewarding experiences for their employees and clients.

Meeting and Incentive programs can have a strong impact on employee motivation, retention and performance but can also serve as a way to strengthen business relationships both new and old. Knowing the impact of these programs in the travel and hospitality industry, I had the chance to sit and chat with the consultancy team at The Islands-Incentives & Meetings [The Islands-IM] based right here in Barbados.

I’ve always loved the concept of incentive programs. Tell us a little bit about what The Islands does.

The Islands-IM is a destination management company backed by a team of well versed tourism professionals, We are dedicated to offering superior service delivery and always strive for a 100% customer satisfaction rate. The Islands – IM can craft your memorable moments; incentive programs, meetings and destination weddings.

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May 29, 2016

Hotel Marketers: 3 Ways to Implement User Generated Content for Ultimate Success

Hotel-Marketers_3-Ways-to-Implement-User-Generated-Content

In today’s social media driven world, Hotel Marketers are keenly aware that utilizing the right content can make or break their marketing efforts. Simply posting company generated ads is not enough for hotels to get by. Created or curated content needs to be authentic, enticing and have the ability to enhance the guest experience. Here is where user generated content (UGC) enters. As a Digital Marketing Consultant with an interest in Hotel & Tourism Marketing, I have found two articles that speak to the importance of utlizing user generated content within the industry.

 

The first article, titled “Social Media & Hotels | Part 1: Creating a Social Media Highway” by Quinn Cox, focuses on one of the biggest trends in the digital sphere relating to the hotel industry. Cox emphasises that in the past hotels would steer potential customers to their social media assets in order to get likes and followers, however, this tactic didn’t present well for impacting reservations and as a result new strategies involving hosting UGC were born. The article also explains the impact and importance of user generated content (UGC) citing that current research firms estimate that 77% of hotel guests read reviews before booking while social media content from friends or family members are shown to impact 59% of global purchasing decisions.

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