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June 30, 2017

Small Business Owners: 5 Reasons You Can’t Ignore Marketing Your Business

It’s 2017 and marketing your business couldn’t be easier. From social media platforms, email blasts and online ads, there are numerous ways to get the message of your business to its intended audience. I’ve been in the marketing profession since I was 22, and now 14 years later – You can calculate my age at another time;) –  I’m amazed at how marketing has evolved while still remaining the same at heart.  When I started, there was no social media. Can you believe it? It’s hard to imagine marketing without Facebook, Instagram and Twitter  being involved. At that time, marketers depended heavily on email marketing, online banner ads, print and even radio. Because of this I still maintain that creating a database for email marketing is one of the best ways to promote your business. It gives you control in the way your message is communicated to those who need  and want to hear what you have to say.

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December 15, 2016

Meet The Islands – A Meetings & Incentives Company Based in Barbados

The Meetings and Incentives industry boasts an annual spend of $280 billion by companies in the US. We’ll wait while that sinks in. This metric, provided by Meeting Professionals International, shows the tremendous value behind these programs and why companies invest their time, effort and money in creating rewarding experiences for their employees and clients.

Meeting and Incentive programs can have a strong impact on employee motivation, retention and performance but can also serve as a way to strengthen business relationships both new and old. Knowing the impact of these programs in the travel and hospitality industry, I had the chance to sit and chat with the consultancy team at The Islands-Incentives & Meetings [The Islands-IM] based right here in Barbados.

I’ve always loved the concept of incentive programs. Tell us a little bit about what The Islands does.

The Islands-IM is a destination management company backed by a team of well versed tourism professionals, We are dedicated to offering superior service delivery and always strive for a 100% customer satisfaction rate. The Islands – IM can craft your memorable moments; incentive programs, meetings and destination weddings.

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October 25, 2016

9 Things You Need to Know About Business Intelligence Software [INFOGRAPHIC]

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All the data that you collect on your clients does you no good if you don’t know what to do with it, or don’t  have the tools to maximize its use. That’s why figuring out the best business intelligence or BI software is more important.

Think about it: The growth in BI intelligence analytics is forecasted to grow to over $16 billion as it keeps pace with the amount of data that businesses accumulate. So choosing the right BI software is crucial to your growth now – and in the future.

Want to better understand the key evaluation points of BI software? Use the information in this graphic as your guide.

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June 23, 2016

7 Ways to Increase Your Productivity While Working From Home

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I’ve often been asked by friends and family how I stay disciplined enough to be self-employed and work from home. I’d be lying if I claimed to be the most disciplined person to walk the face of the Earth. That is so far from the truth! So to get around this, I’ve had to develop some tips and tricks to keep me focused and on my game. Below is a list of ways I’ve incorporated in to my life to help me be my most productive self and get the work done.

1. Start the Morning Right:
The first thing that I do as soon as I wake up is read a devotional. It gets my brain into a positive mindset so that I can tackle the remainder of the day and let’s face it, we can use all the motivation that we can get. I know I can. Right now I’m reading “Positive Thinking Every Day” by Norman Vincent Peale – this daily inspiration is short, sweet and to the point. Just what I need to start the day.

2. Breakfast is the Most Important Meal of the Day:
I don’t mean to act like your mom but breakfast is the most important meal of the day. Make sure before you start anything that you’re fuelling your brain and your body to optimally tackle all the tasks the day will bring. I can’t stress how important this for staying focused and productive. P.S – the healthier the better.

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