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October 10, 2017

3 Reasons Interactive Quizzes Are Great Lead Magnets

(This post contains affiliate links)

 

If you’re like me, then you get sucked into quizzes on Facebook pretty easily. #SorryNotSorry. It’s not that I think quizzes such as “What Celebrity Are You the Most Like?” or “What Colour is Your Aura?” are scientifically accurate, it’s because of the fun and break from reality they provide. Let’s face it, if you get a result saying that you’re most like Kim Kardashian or Brad Pitt, it can put a pep in your step whether it is true or not. But why are we so compelled to take a quiz when we see one? We’ll touch on this as you read along.

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June 5, 2017

4 Reasons Inbound Marketing Should be Your Go-To Marketing Strategy [Infographic]

Have you heard about Inbound Marketing?

If you haven’t but you’re an online business owner, you’ve probably been executing this methodology without realising it. According to Hubspot, “Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With Inbound marketing, potential customers find you through channels like blogs, search engines and social media.”  In other words, you’re attracting potential customers by offering them informative or entertaining content.

 

Inbound Marketing comprises of a four stage methodology – attract, convert, close and delight. This methodology has proven to be the best way of turning your potential audience into customers and even brand evangelists. If you’re not applying all of the stages of Inbound Marketing, here are 5 reasons you should consider making it your go-to online marketing strategy.

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