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April 18, 2018

8 Ways to Repurpose Content that Explodes Your Marketing

8 Ways to Repurpose Content that Explodes Your Marketing_Pinterest

In the marketing world, content is thought to be King. However, consistently producing at a high standard can be a challenge. One of the ways to solve this problem is to repurpose content. Repurposing content is basically taking content that’s already been shared and either updating it or using it to create other forms for extended use. As an entrepreneur, this is a huge time-saving method that allows you to still build value and sustain engagement with your audience.

 

But is repurposing content really worth it? According to Neil Patel – “ Experimenting with repurposing existing content into infographics and videos can actually help you score more social media shares.” Also, take a page out of the television industry’s playbook – A hit show births a spin-off and voila! – new content is created. If it works for them, it will surely work for you. However, when you’re trying to decide what content to repurpose, look at the ones that are performing the best in terms of traffic or shares as that is what your audience cares the most about.

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15 Tips to Skyrocket Your Social Media Strategy_blog
February 8, 2018

15 Tips To Skyrocket Your Social Media Strategy

15-Tips-to-Skyrocket-Your-Social-Media-Strategy

Getting clarity on your social media strategy can be daunting, I know. I am going to be honest and this may come as a surprise – I have a love-hate relationship with social media. There I said it.

 

As a Social Media Consultant, I love creating content for myself and clients and sharing it with our online audiences. There’s no better way, in my opinion, to reach a multitude of people from all corners of the globe. While this aspect of social media strategy brings joy to my life and business, it can be quite frustrating when social platforms change the rules.

 

Let’s set the scene: You have your goals laid out and a strategic path to accomplish them. You’re feeling good about yourself and your future success and then BAM! –  Facebook or Instagram makes some major changes that take you back to the drawing board.

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5 Actionable Strategies to Combat Facebook's News Feed Changes
January 16, 2018

5 Actionable Strategies to Combat Facebook’s News Feed Changes

5 Actionable Strategies to Combat Facebook's News Feed Changes

If you’re a Digital Marketer or business owner, you’ll know how much social media can keep you on your toes. It’s a dynamic, fast paced environment that calls for creating and re-working strategies to make the ultimate impact for your business. Making sure you don’t sleep on the job, Facebook recently announced upcoming changes to their news feed and subsequently the impact it will have on business pages.

 

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September 1, 2017

Review: Visme – An Awesome Visual Content Creation Tool

If there is one thing all the major social networks have in common, it’s their emphasis on visual content creation. Almost all platforms support this method, but the question is – why do they? It’s because they know that it’s the form of content most well received by audiences. This is backed up by Social Media Examiner’s Report which stated that  41% of marketers said that visual marketing was the most effective form of content for their business.

 

Creating content is one thing but creating it fast and efficiently is another matter. Digital Marketers are relying on tools that can help them create quality content on the fly, that is also appealing and engaging. One of the tools out there that can help in making that process efficient is Visme and the best thing is that no graphic design experience is required.

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