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April 18, 2018

8 Ways to Repurpose Content that Explodes Your Marketing

8 Ways to Repurpose Content that Explodes Your Marketing_Pinterest

In the marketing world, content is thought to be King. However, consistently producing at a high standard can be a challenge. One of the ways to solve this problem is to repurpose content. Repurposing content is basically taking content that’s already been shared and either updating it or using it to create other forms for extended use. As an entrepreneur, this is a huge time-saving method that allows you to still build value and sustain engagement with your audience.

 

But is repurposing content really worth it? According to Neil Patel – “ Experimenting with repurposing existing content into infographics and videos can actually help you score more social media shares.” Also, take a page out of the television industry’s playbook – A hit show births a spin-off and voila! – new content is created. If it works for them, it will surely work for you. However, when you’re trying to decide what content to repurpose, look at the ones that are performing the best in terms of traffic or shares as that is what your audience cares the most about.

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October 29, 2017

9 Content Ideas For An Engaging Instagram Feed

What I love the most about this social media era, is the innovation it has spawned in creating content. Platforms like Instagram have allowed for not only brands but individuals to express their creativity and frankly, I think that makes the world a much more interesting place. If you’re in the marketing industry, you’ll know that content marketing was and is a really big strategy to attracting your audience online. According to the Content Marketing Institute, content marketing is described as “a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” If you’re not in the marketing industry, this can be a lot to absorb. Basically, if you’re going to be using social media to market your business, creating valuable and engaging content is a must.

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June 5, 2017

4 Reasons Inbound Marketing Should be Your Go-To Marketing Strategy [Infographic]

Have you heard about Inbound Marketing?

If you haven’t but you’re an online business owner, you’ve probably been executing this methodology without realising it. According to Hubspot, “Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With Inbound marketing, potential customers find you through channels like blogs, search engines and social media.”  In other words, you’re attracting potential customers by offering them informative or entertaining content.

 

Inbound Marketing comprises of a four stage methodology – attract, convert, close and delight. This methodology has proven to be the best way of turning your potential audience into customers and even brand evangelists. If you’re not applying all of the stages of Inbound Marketing, here are 5 reasons you should consider making it your go-to online marketing strategy.

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July 18, 2016

Do You Know If Your Social Media is Profitable? [INFOGRAPHIC]

Do-You-Know-If-Your-Social-Media-Is-Profitable

How many hours do you spend on your social media outreach, and how do you translate that into an effect on your bottom line?

If you’re not, you should be—it can be a game-changer for your business and once you figure out what you need to do, it’s easy to integrate the process into your routine. The outline is pretty basic—what’s the cost of your investment and what do you gain from those costs?

Doing that also involves determining your goals. Those goals might be related to values—dollars per customer, for example—or clicks and email growth. Those goals relate to your metrics, such as conversions or leads, which help you derive your success. Tracking those is key, as is converting those metrics into dollar figures and working them into a report that you use to analyze, forecast, and make changes.

Want to get started? Use this graphic to lead you through this vital process.

 

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