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MND BLOG

October 16, 2015

Staying Motivated: The Solopreneur’s Challenge

I haven’t blogged in almost a year. Yup, it’s almost been 12 full months. The desire was there but the motivation to act on that desire wasn’t.

As a solopreneur [an entrepreneur who works alone] sometimes your focus can be so intent on providing for your clients that you neglect your own business needs, like blogging which can help boost your profile, website and attract more clients.

So what has all of a sudden spurned me into action? I decided  to re-do and simplify my website. As a visual person, I wanted something that attracted not just me to the site but avid readers and potential clients as well. I wanted to focus more on sharing my journey and knowledge as a digital marketer and social media consultant as I have learned a lot over these past years, especially on my small island of Barbados.

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November 29, 2014

Leveraging Culture for International Social Media Success

In the 21st century, culture and its importance to business and brand prosperity cannot be negated.

What really is culture and why is it so important?
Wikipedia explains that culture is “central to the way we live, experience and engage all aspects of our lives and the world around us.” In essence, it is the total sum of our attitudes, customs and beliefs that distinguishes one group of people from another.

You may be asking, how does this relate to social media success on an international scale?

It is important to realise that we live and operate on a global playing field. Through technology, the Internet and social media, we’re no longer confined to doing business in one physical location and frankly, that’s awesome. It’s the reason that I, living in Barbados, am able to share this blog post with many around the world. However, to be successful in social media away from home, you need to be aware of the culture of the market you’re looking to enter. In the long run, this can ensure significant business success.

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November 1, 2014

Facebook: I like you, I like you not.

As a Marketing & Social Media Consultant, nothing frustrates me more than Facebook. It is the bane and saviour of my existence. But why the love/hate relationship you may ask? Others who use Facebook for business will understand what I’m talking about, however, if you don’t, here’s why our relationship is such a roller coaster ride.

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October 18, 2014

Editorial: Profile of Damian McKinney for Jamaque PARADIS Magazine

I have never considered myself a writer. At this point, I still don’t. However, the Universe has been sending me writing opportunities left, right and centre, so I guess it is telling me this is a skill I need to develop.

These opportunities have led me to meet some inspiring people along with way and to learn more about business on my island, Barbados. One of these opportunities has been with Jamaque PARADIS – a Caribbean luxury, lifestyle publication based in Miami. If you’re looking for a copy of PARADIS while you’re in Barbados, we’re currently distributed at over 33 locations across the island and that number is growing.

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October 11, 2014

5 Tips to Becoming A Social Media Ninja

Welcome to my dojo – are you ready to master the art of social media? Well, you have come to the right place!

Let us begin…

In the age of this digital revolution, many entrepreneurs have incorporated social media into their overall business strategy. While some are opting to outsource this vital activity to qualified professionals, others are more willing to do it themselves. As an entrepreneur and potential social media ninja, which side are you on?

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October 4, 2014

Let’s Give Them Something to Talk About: Social Media & Your Small Business

Should I be on social media? That’s the question I get asked most from my small business clients. Every marketer or social media consultant I know would give the same answer – Yes!

So now that most small business owners know that having a social media presence is a must, there are still some who question its validity, especially on the small island of Barbados where I’m based. The reasons however, are globally oriented.

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