MND BLOG

April 18, 2018

8 Ways to Repurpose Content that Explodes Your Marketing

In the marketing world, content is thought to be King. However, consistently producing at a high standard can be a challenge. One of the ways to solve this problem is to repurpose content. Repurposing content is basically taking content that’s already been shared and either updating it or using it to create other forms for extended use. As an entrepreneur, this is a huge time-saving method that allows you to still build value and sustain engagement with your audience.

But is repurposing content really worth it? According to Neil Patel – “ Experimenting with repurposing existing content into infographics and videos can actually help you score more social media shares.” Also, take a page out of the television industry’s playbook – A hit show births a spin-off and voila! – new content is created. If it works for them, it will surely work for you. However, when you’re trying to decide what content to repurpose, look at the ones that are performing the best in terms of traffic or shares as that is what your audience cares the most about.

March 7, 2018

My Daily Routine As A Social Media Manager

My journey as a Social Media Manager started in June of 2012 when I decided to start my own business. It came about because I just couldn’t find the type of job I wanted and was contracted at a job that I really hated. I wanted to get back into the marketing profession after having been a Marketing Manager for 6 years at a conference production company.

If you’re in the social media marketing world, or the marketing world in general, you’ll know this job isn’t for the faint of heart. Social media is dynamic and ever-changing. Not only because these companies are forever tweaking their algorithms to maximize success but because human nature can also be unpredictable. What works in social one day, may very well not work the next day. So how do I stay on my game? I follow a tried and true system that helps me get everything done and maximizes my clients’ social media impact as well as mine.

February 8, 2018

15 Tips To Skyrocket Your Social Media Strategy

Getting clarity on your social media strategy can be daunting, I know. I am going to be honest and this may come as a surprise – I have a love-hate relationship with social media. There I said it.

As a Social Media Consultant, I love creating content for myself and clients and sharing it with our online audiences. There’s no better way, in my opinion, to reach a multitude of people from all corners of the globe. While this aspect of social media strategy brings joy to my life and business, it can be quite frustrating when social platforms change the rules.

Let’s set the scene: You have your goals laid out and a strategic path to accomplish them. You’re feeling good about yourself and your future success and then BAM! – Facebook or Instagram makes some major changes that take you back to the drawing board.

January 16, 2018

5 Actionable Strategies to Combat Facebook’s News Feed Changes

If you’re a Digital Marketer or business owner, you’ll know how much social media can keep you on your toes. It’s a dynamic, fast paced environment that calls for creating and re-working strategies to make the ultimate impact for your business. Making sure you don’t sleep on the job, Facebook recently announced upcoming changes to their news feed and subsequently the impact it will have on business pages.

December 18, 2017

5 Tips For Creating a Cohesive Instagram Feed

Have you ever been on someone’s instagram profile and was just in awe at how beautifully coordinated it was? It was truly a feast for your eyes? Have you ever wished that you could create a similar effect that leaves your followers amazed and coming back for more? Not to mention, attract new followers to your profile? Well, have no fear. I’m here to give you some tips to make that feed of yours go from “meh” to top notch.

It’s no secret that visually appealing designs draw the customer in and if done right can spark engagement and conversation. This also holds true for the graphics you use on your social media profiles and website and specifically because of Instagram’s layout, it becomes an excellent way of showcasing what you have to offer. Having a cohesive profile adds that special professional touch to your brand and shows that you put thought and effort into what you create. There are a few ways you can go about creating a cohesive instagram feed and below I’ve listed five primary tips on how you can do just that.

October 29, 2017

9 Content Ideas For An Engaging Instagram Feed

What I love the most about this social media era, is the innovation it has spawned in creating content. Platforms like Instagram have allowed for not only brands but individuals to express their creativity and frankly, I think that makes the world a much more interesting place. If you’re in the marketing industry, you’ll know that content marketing was and is a really big strategy to attracting your audience online. According to the Content Marketing Institute, content marketing is described as “a strategic approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.” If you’re not in the marketing industry, this can be a lot to absorb. Basically, if you’re going to be using social media to market your business, creating valuable and engaging content is a must.

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Let’s Give Them Something to Talk About: Social Media & Your Small Business

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