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June 30, 2017

Small Business Owners: 5 Reasons You Can’t Ignore Marketing Your Business

It’s 2017 and marketing your business couldn’t be easier. From social media platforms, email blasts and online ads, there are numerous ways to get the message of your business to its intended audience. I’ve been in the marketing profession since I was 22, and now 14 years later – You can calculate my age at another time;) –  I’m amazed at how marketing has evolved while still remaining the same at heart.  When I started, there was no social media. Can you believe it? It’s hard to imagine marketing without Facebook, Instagram and Twitter  being involved. At that time, marketers depended heavily on email marketing, online banner ads, print and even radio. Because of this I still maintain that creating a database for email marketing is one of the best ways to promote your business. It gives you control in the way your message is communicated to those who need  and want to hear what you have to say.

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June 5, 2017

4 Reasons Inbound Marketing Should be Your Go-To Marketing Strategy [Infographic]

Have you heard about Inbound Marketing?

If you haven’t but you’re an online business owner, you’ve probably been executing this methodology without realising it. According to Hubspot, “Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With Inbound marketing, potential customers find you through channels like blogs, search engines and social media.”  In other words, you’re attracting potential customers by offering them informative or entertaining content.

 

Inbound Marketing comprises of a four stage methodology – attract, convert, close and delight. This methodology has proven to be the best way of turning your potential audience into customers and even brand evangelists. If you’re not applying all of the stages of Inbound Marketing, here are 5 reasons you should consider making it your go-to online marketing strategy.

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May 19, 2017

7 Ways to Give Your Instagram Engagement a Boost

Ugghhhh!

If you’re marketing your business on Instagram, then you’ve probably exclaimed just like that. At times, these social platforms can be a tad frustrating if you’re trying to grow your following, engage an audience, generate leads and make some sales. Don’t worry, I know just how you’re feeling.
With Instagram’s newest strategy of clamping down on bots such as Instagress and Mass Planner along with the introduction of their new algorithm, engagement has been cut tremendously making organic reach a little harder to come by. But have no fear, here are 7 ways you can still make and impact and get the engagement your desire.

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December 15, 2016

Meet The Islands – A Meetings & Incentives Company Based in Barbados

The Meetings and Incentives industry boasts an annual spend of $280 billion by companies in the US. We’ll wait while that sinks in. This metric, provided by Meeting Professionals International, shows the tremendous value behind these programs and why companies invest their time, effort and money in creating rewarding experiences for their employees and clients.

Meeting and Incentive programs can have a strong impact on employee motivation, retention and performance but can also serve as a way to strengthen business relationships both new and old. Knowing the impact of these programs in the travel and hospitality industry, I had the chance to sit and chat with the consultancy team at The Islands-Incentives & Meetings [The Islands-IM] based right here in Barbados.

I’ve always loved the concept of incentive programs. Tell us a little bit about what The Islands does.

The Islands-IM is a destination management company backed by a team of well versed tourism professionals, We are dedicated to offering superior service delivery and always strive for a 100% customer satisfaction rate. The Islands – IM can craft your memorable moments; incentive programs, meetings and destination weddings.

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