If you haven’t but you’re an online business owner, you’ve probably been executing this methodology without realising it. According to Hubspot, “Inbound Marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful – not interruptive. With Inbound marketing, potential customers find you through channels like blogs, search engines and social media.”  In other words, you’re attracting potential customers by offering them informative or entertaining content.

 

Inbound Marketing comprises of a four stage methodology – attract, convert, close and delight. This methodology has proven to be the best way of turning your potential audience into customers and even brand evangelists. If you’re not applying all of the stages of Inbound Marketing, here are 5 reasons you should consider making it your go-to online marketing strategy.

1. Inbound Marketing is Great at Generating Leads

How are you currently generating leads for your business? Are you paying for ads? Relying on word of mouth? Or simply hoping they come in your direction? One of the great ways of employing Inbound Marketing and attracting potential customers is through blogging. Yes, that’s “write”, blogging. According to Hubspot’s State of Inbound 2017 report, a whopping 53% of marketers state that blog creation is one of their top priorities. This is primarily because it’s the most effective way to drive traffic to your website. Once you’re able to do this, you must have a call to action or lead magnet in place to capture the information of potential leads.

 

2. Inbound Marketing Helps Build Communities for Your Brand

One of the primary focuses of Inbound Marketing is converting leads to customers. So how to you do this? It’s all in your call to action and encouraging website visitors to sign up for your mailing list. Your mailing list is your own personal community that’s within your control. These are the persons who definitely want to hear from you.  This is a crucial step in the inbound marketing strategy that must not be overlooked. Creating your own community not only builds brand trust and loyalty but it also safeguards your business should social media platforms shut down or change their terms of use. That way you can still reach the audience that wants to hear what you have to offer.

 

3. Inbound Marketing is Built for Long Term Success

Why is Inbound Marketing such a long term strategy? It all comes back to the content you are creating and making it accessible to potential audiences. For example: the more blogging you do on your website, the more pages there are for Google to index. Through search engines the lifespan of your blog posts can increase over time and according to Hubspot 70% of their traffic comes from blog posts that weren’t published in the current month. This gives your content longevity.

 

4. Inbound Marketing Helps Reduce Your Advertising Costs

Inbound Marketing focuses on attracting leads through content creation and capturing those leads through call to actions. It is because of this reason that it can help you save money without having to rely on traditional outbound strategies such as PPC advertising. As more and more consumers are searching online before they make purchasing decisions, having an inbound strategy that provides valuable resource information can attract quality leads without you having to spend a dime. Well-created content can have a longer lifespan, attracting leads for years to come with the potential for earning money without the additional spend on advertising.

 

These are only four reasons for you to consider fully implementing your Inbound Marketing strategy as a way attract the right target audience, covert them into leads through call-to-actions, close them through your email communications and delight them by continuing to offer them value long after they’ve become a customer.

 

If you’d like to learn more about Inbound Marketing or need help with your strategy, feel free to drop me a line at info@mnd-marketing.com.

 

With love from Barbados,

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